Prosper Assurance

As a joint project with Red Ribbon Communications, I was approached to design the new logo and branding for Prosper Assurance. The company, which has been around for a few decades, was expanding its services and needed a refreshed look and feel to reflect its evolution. The project scope included creating a cohesive identity that unified both the established brand and the new services under one umbrella.

I developed a clean and approachable design featuring a shield-inspired logo symbolising protection and growth, paired with a calming colour palette of blue, grey, and green. This visual language was designed to convey trust, security, and modernity. The typography combined the reliability of a serif font for headings with the clarity of a sans-serif for body text. Custom graphic elements and a comprehensive brand guide ensured the new branding was consistent across both the legacy and expanded services.

The rebranding positioned Prosper Assurance as a modern and trustworthy provider while honouring its decades-long reputation. The new identity successfully resonated with their target audience, driving increased client inquiries and enhancing market perception. I’m proud to have collaborated on this project to help Prosper Assurance confidently embrace its next chapter while preserving its established legacy.